Defining Your Niche and ICP

In this video, you'll learn why defining your ICP (your ideal customer profile) is crucial for your success on YouTube. I'll show you exactly how to work out their goals, paint points FAQs etc using AI.

Action Step:

Download the document below and put it into chatGPT or Google Gemini along with this prompt. Importantly, you want to adjust the prompt so that it fits your niche. Once you've done this, download and save your ICP document.

AI Prompt:

Here is some rough information about my Ideal Client Profile (ICP) that I want you to use when filling out the attached ICP Master Document. Please use this as a starting point and then expand on it, adding your own creative and detailed examples in the style and format of the document.

Who they are:

My ideal client is a [age range] [gender, if relevant] who lives in a [location type, if relevant] and is currently [job title, industry, or situation]. They’re typically earning [income level, if relevant] and have reached a point where they’re no longer satisfied with [current status/plateau]. They’re ambitious, skilled, and know they’re capable of more — but they’re stuck.

What they’re struggling with:

Their main challenge is [core problem]. This shows up as [2–3 pain points]. They’ve already tried [failed attempts], but nothing has delivered lasting results. It’s not a lack of drive — it’s a lack of a proven system and expert support.

What they want instead:

Ultimately, they want [primary outcome: e.g. more revenue, time freedom, confidence, leads]. They’re not looking for hype — they want real, actionable guidance from someone who’s done it before. They want to move fast, get results, and finally reach the next level they know is possible.

Now, using the attached ICP Master Document as a template and incorporating the "MY ICP ROUGH INPUT" provided above, please do the following:

Rewrite and expand on all sections of the ICP Master Document, generating detailed and creative examples for each.

Ensure the examples are vivid and specific to the niche defined in your rough input.

Master ICP Document (1).pdf
Complete and Continue